The Rules August 22 2013

We love the genius of the Velominati for writing down the unspoken rules of cycling. If you have not made yourself familiar with The Rules, please take the time to read up.


There are serveral reasons the these rules matter to us as a cycling equipment company. If there is any question as to which rules we focused on with our first product, have look at these 4 and get an idea why the right equipment matters.


Rule #29// No European Posterior Man-Satchels.

Rule #31// Spare tubes, multi-tools and repair kits should be stored in jersey pockets.
Rule #78// Remove unnecessary gear.
Rule #83// Be self-sufficient.